月饼的习俗源自唐朝，北宋之时流传至民间；晴溪月饼包装摘取了北宋天才画家王希孟《千里江山图》的局部山形应用于包装之上，将石青石绿，层层渲染的山头与金黄盒身相连，呈现出大气磅礴的东方意境，并通过当代的设计语言给人以从古代进入到21世纪的视觉观感。中文字体选用簪花小楷体现其端庄雅致，而西文字体选用optima大方高贵。重新设计现代简约的印章围绕虎年、中秋、晴溪等关键词。

月饼作为人们最熟悉的中国传统糕点之一，晴溪坚持以纯手工的方式为每一个月饼附魂，注入情感。通过全新的视觉成就一款专属于晴溪手作酥皮蛋黄月饼的包装。

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The custom of moon cake originated from the Tang Dynasty and spread to the people in the Northern Song Dynasty; Qingxi moon cake packaging takes part of the mountain shape in the painting of thousands of miles of rivers and mountains by Wang Ximeng, a talented painter of the Northern Song Dynasty, and applies it to the packaging. It connects the stone green and stone green mountains with the golden box body, presenting a magnificent oriental artistic conception, and gives people a visual impression from ancient times to the 21st century through contemporary design language. The Chinese font uses small regular script with hairpin flowers to reflect its modesty and elegance, while the Western Font uses optima to be generous and noble. The redesigned modern and simple seal focuses on keywords such as the year of the tiger, the Mid Autumn Festival, and Qingxi.

As one of the most familiar traditional Chinese pastries, moon cakes are always handmade by Qingxi, which infuses emotion into every moon cake. Through the brand-new visual achievements, a special package for Qingxi hand-made pastry egg yolk moon cake is created.

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Client : Qingxi Mooncake (Changsha)

Service :  Package 

Year : 2022