前滩中心是位于浦东前滩地区建筑规模最大的城市综合体,项目位于轨交三线相交枢纽——东方体育中心站上盖的核心地段，一栋高约270米的甲级写字楼。

其品牌形象设计创意是基于建筑本身，将建筑外立面基础线条元素与New Bund Center英文首字母N进行结构重组，通过简约的线条呈现其建筑特征；同时品牌logo也对外传递着自然生长无限循环的概念，来展现前滩中心的国际化定位。

-

New bund center is the largest urban complex located in the Qiantan area of Pudong. The project is located in the core section of Dongfang sports center station, the intersection hub of rail transit three lines. It is a Class A office building with a height of about 270 meters. 

Its brand image design creativity is based on the building itself, reorganizing the basic line elements of the building facade with the English initials n of new bund center, and presenting its architectural characteristics through simple lines; At the same time, the brand logo also conveys the concept of infinite cycle of natural growth to show the international positioning of Qiantan center.

-

Client : New Bund Center

Service : Brand Identity 

Year : 2020