花姐食养是一个致力于以食养美，助力女性蜕变的一个品牌。其践行食养，找好食材，做好产品，深知优质食材中蕴含滋养女性的力量。希望在食养路上与女性彼此陪伴，遇见更好的自己。                       

在品牌形象升级中，我们将中文首字“花”与拼音首字母“H”巧妙相融，完整的图形看起来像一个“花”字，而拆分“花字图形”则是两个相对镜像的H，简约现代的图形logo，更符合当下女性审美。重新设计的中文字体将文字笔画间简化顺连，使标准字体在变得流畅优美的同时又增加了内涵；品牌色的设定，则继续延用原品牌的基础色调，选用了同色调中纯度更高的红作为标准色，让用户依然能感受到升级后品牌中熟悉感。

-

Huajie Dietary Therapy is a brand committed to food and beauty by helping women's transformation. It practices food cultivation, seeks good ingredients, makes good products, and understands high-quality ingredients contain the nourishing function. It hopes to keep company with ladies on the path of food and meet a better self version. 

In the upgrade of the brand image, we integrate the Chinese first character "flower" and the pinyin first letter "H", thus completing graphic lines like "flower" word. The split "flower figure" is two relative mirror H, with simple and smooth graphic logo, which complies with the current female aesthetic. The redesigned Chinese font simplifies and links the strokes, which makes the smooth and beautiful standard font, but also increases the connotation. The setting of brand color is extended to the original basic tone. It chooses the red of higher purity in the same tone as the standard color, so that users can still feel the brand gene. 

-

Client : Huajie Food Regimen

Service : Brand Identity

Year : 2020

-