Huajie Dietary Therapy is a brand committed to food and beauty by helping women's transformation. It practices food cultivation, seeks good ingredients, makes good products, and understands high-quality ingredients contain the nourishing function. It hopes to keep company with ladies on the path of food and meet a better self version.
In the upgrade of the brand image, we integrate the Chinese first character "flower" and the pinyin first letter "H", thus completing graphic lines like "flower" word. The split "flower figure" is two relative mirror H, with simple and smooth graphic logo, which complies with the current female aesthetic. The redesigned Chinese font simplifies and links the strokes, which makes the smooth and beautiful standard font, but also increases the connotation. The setting of brand color is extended to the original basic tone. It chooses the red of higher purity in the same tone as the standard color, so that users can still feel the brand gene.
Client : Huajie Food Regimen
Service : Brand Identity
Year : 2020