都市，浮华的背后是无尽的压力，奢靡的阴影里是无穷的焦虑。仿佛置身在无人的迷宫中独自迷惘前行，每一个生活的岔路口都使人彷徨。

是时候给身心放个假了，放下顾虑，轻装出发，TYCHE'S陪伴着你，在旅途中尽情去探索、去发现、去感受沿途的风景；即使，依然身处迷宫，TYCHE'S带领着你，享受未知前路带来的冒险刺激；人生的岔路口再多，TYCHE'S会呵护着你一心向前的勇气，最终找到那个出口，找到心灵归处。

TYCHE'S用品牌文字拆分重组塑造出迷宫的形象，但在文字的线条中延伸出指引方向的箭头，旨在表达人生就像一场蜿蜒曲折的旅行，纵使迷途，请不忘初心，终能到达目的地。

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TYCHE'S is a brand of travelling. TYCHE'S represents opportunity and luck in ancient Greek language, , and Yilv represents a journey with full heart. Its brand concept are travelling with full heart and explore the unknown world.

The brand image design takes the English name THCHE'S as the creative starting point, combines with the labyrinth image, and presents the labyrinth image by separating and recombining the characters, showing the strong connection between the brand name and the brand concept. The overall shape of the logo is simple and elegant with its visual logic.

The packaging design integrated the arrow element into the "maze" concept design, using the extension material to reflect the brand concept of exploring the unknown world. The arrows that guide the direction are extended from the craft lines of the brand's auxiliary graphic embossing, which aims to express that life is like a tortuous journey. It makes people hesitant for every fork in life , but even if you get lost, please do not forget your original intention, and you will reach the destination at last.

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Client : TYCHE'S

Service : Brand Identity

Year : 2021