TYCHE'S is a brand of travelling. TYCHE'S represents opportunity and luck in ancient Greek language, , and Yilv represents a journey with full heart. Its brand concept are travelling with full heart and explore the unknown world.
The brand image design takes the English name THCHE'S as the creative starting point, combines with the labyrinth image, and presents the labyrinth image by separating and recombining the characters, showing the strong connection between the brand name and the brand concept. The overall shape of the logo is simple and elegant with its visual logic.
The packaging design integrated the arrow element into the "maze" concept design, using the extension material to reflect the brand concept of exploring the unknown world. The arrows that guide the direction are extended from the craft lines of the brand's auxiliary graphic embossing, which aims to express that life is like a tortuous journey. It makes people hesitant for every fork in life , but even if you get lost, please do not forget your original intention, and you will reach the destination at last.
Client : TYCHE'S
Service : Brand Identity
Year : 2021