TCROSS交茶点是一个上海的复合式茶饮品牌，原名TEA CROSS ,因谐音“T”通TEA”，为了让品牌符号更加简洁好识别，我们最终建议客户更名为TCROSS。

图形LOGO是用首字母T作为设计源点，拆分T的字形结构，结合Cross交叉点的寓意而最终成型，在图形标识中，可以看到“T"、“C”、“CROSS交叉"、以及“点”的概念，和LOGO进行深度巧妙结合。此外图形标识可以根据不同的场景进行不同的粗细变化，而且在英中文的字体设计中，都结合了图形标识的条状语言，让整体视觉更加和谐统一。

品牌标准色选用了饱和度高的蓝作为主色调，银灰色为辅助色，既用于品牌的概念传递，塑造蓝色心智，又能够让LOGO非常醒目，符合当下年轻人喜爱的高饱和度颜色属性。

TCROSS交茶点着眼于当下年轻人热爱的奶茶生活，巧妙的LOGO设计与配色得到年轻人的喜爱。

-

TCROSS is a compound tea brand in Shanghai and the old name is TEA CROSS, because "T" sounds TEA". We finally recommend customers to change its name to TCROSS in order to make the brand symbol more concise and easy to identify.

The graphic LOGO applies the first letter T as the design source, splits the glyph structure of T as well as integrates the meaning of the cross point to form the final shape. In the graphic logo, "T", "C", "CROSS", and the concept of "dot" will be seen before our eyes, it is deeply and skillfully combined with LOGO. What’ more, the graphic logo can be changed in different thicknesses in line with different scenes, and the strip language of the graphic logo is combined to make the overall vision more harmonious and unified as for the font design of English and Chinese. 

The brand standard color choose high-saturation blue as the main color, and silver gray as the auxiliary color. It is not only applied to convey the concept of the brand, shape the blue mind, but also make the LOGO very striking, which is in line with the high-saturation color attributes that young people like today.

Focus on the milk-tea life that young people enjoy nowadays, TCROSS ingenious LOGO design and color matching are loved by young people.

-

Client : TCROSS

Service : Brand Identity

Year : 2022